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NIN: REMIX
Project
Digital music sharing and rating website.
Brief
A library of downloadable multi-tracks of all instrumental and vocals from the Nine Inch Nails music catalog. A secondary component for users to upload their own music arrangements that utilized the multi-track music samples was also developed for the project through a strategic process that included user stories, wireframes, prototyping, visual design and testing.
Deliverables
User Stories, Wireframes, Prototypes, Styleguides, Visual Design
Role
Strategy
Digital Art Direction
PAD OUTDOOR
Project
E-commerce website, Digital/Print Marketing, Brand Identity
Brief
An online catalog of unique products designed by Pad Outdoor. Product dimensions, colors, build-quality and process displayed in a user friendly format decided through a strategic process that included user stories, wireframes, prototyping, visual design and testing. The brand’s logo and custom type treatments were influenced by the modular silhouettes of the product lineup and classic mid-century graphic design.
Deliverables
User Stories, Wireframes, Prototypes, Styleguides, Visual Design, Illustration, Print
Role
Product Designer
Digital Art Direction
Strategy
AT&T BUSINESS
Project
Desktop App, iOS/Android Apps, Digital Marketing, Brand Management
Brief
Building a new platform for the future of SMB work flow. Working with designers, engineers, and product owners through product definition, strategy, user stories, wireframes, prototyping, visual design, motion design and user testing. The breadth of the finished product showcases a toolset for a variety of business verticals.
Deliverables
User Stories, Wireframes, Prototypes, Styleguides, Visual Design
Role
Product Designer
Strategy
Art Direction
WONDER
Project
Mobile OS and Software, Digital/Print Marketing, Brand Identity.
Brief
Custom Android-based software for all-in-one gaming, audio/video entertainment and fan discourse tools on a single platform. Within a start-up environment I worked with executive and engineering team to produce visual concepts, UIUX experiments for user testing and marketing.
Deliverables
User Stories, Wireframes, Prototypes, Styleguides, Visual Design
Role
Product Designer
Strategy
Digital Art Direction
OPRAH WINFREY NETWORK
Project
Self-Development content platform, Digital Marketing, Brand Identity.
Brief
A self-development content platform designed to offer guided experiences that help participants tackle life’s core challenges. Hosts are equipped with tools for livestreaming, video, audio, reading materials, and custom widgets, allowing them to build structured, weekly lessons over a full season of activity-based learning. Participants can engage by asking questions, sharing progress with others, and revisiting past courses to reflect, update, or refine their previous inputs.
Deliverables
User Stories, Wireframes, Prototypes, Styleguides, Visual Design
Role
Product Designer
Strategy
Digital Art Direction
OLLIE CATS iOS GAME
Project
Mobile iOS game, Brand Identity.
Brief
Ollie Cats is an endless scrolling game for iOS. All UI graphics and sprite animations adhere to traditional 8-bit look and feel of popular gaming platforms of the 80’s. The Objective of the game is to avoid cats that litter a mall parking lot by performing variations of tricks and grinds as long as you can. Tricks are performed by use of combinations of simple simultaneous swipes. Ollie as many cats as you can to earn points to unlock more tricks. Don’t trip!
Deliverables
Wireframes, Prototypes, Styleguides, Visual Design
Role
Product Designer
Digital Art Direction
