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WARNER BROS HACKATHON
Project
Custom Logo and Brand-Identity
Brief
Warner Bros encourages creative exploration within the many many departments & resources it employs. Each year they hold an annual “Hack-day” marathon where individuals in tech partner up with one another and together produce ideas and product to help smooth workflow, eliminate pain points and most importantly bonding with colleagues just for fun..
Deliverables
Logo, Illustrations, Infographics, Typography, Print, Style-guides
Role
Art Direction
Graphic Design
ME&YOU
Project
Custom Logo and Brand-Identity
Brief
A soft goods label built on the spirit of “folksy business” and pipe dreams buoyed by the support of a single likeminded individual. Design process or business in general is often set forth by a spark of validation from a single individual. A friend, partner, a passerby with a passive interest on their face. Success is the elusive part, connection is the reason. The brands logo emphasizes an ampersand to imply inclusion. Not just me, but you too, or the other way around. You and me, me and you, and you and you, and them too.
Deliverables
Logo, Illustrations, Typography, Print, Style-guides
Role
Art Direction
Graphic Design
EARLYWORM
Project
Custom Logo and Brand-Identity
Brief
EarlyWorm is a news aggregator dedicated to exploring the state of democracy, curated by writer and political activist Jason Sattler. The brand embodies two key principles in today’s media landscape. The first is inspired by the "early bird" adage, emphasizing that insight is best gained early—but who outpaces the bird? Enter the worm, our central figure: small, vulnerable, yet relentless. It’s the worm that digs deep, sifts through layers, and uncovers the sustenance of truth, even in a world dominated by larger interests.
Deliverables
Logo, Typography, Graphic Design, Print
Role
Art Direction
PAD OUTDOOR
Project
Custom Logo and Brand-Identity
Brief
An online catalog of unique products designed by Pad Outdoor. Product dimensions, colors, build-quality and process displayed in a user friendly format decided through a strategic process that included user stories, wireframes, prototyping, visual design and testing. The brand’s logo and custom type treatments were influenced by the modular silhouettes of the product lineup and classic mid-century graphic design..
Deliverables
Logo, Illustrations, Typography, Iconography, Print, Style-guides
Role
Art Direction
Graphic Design
COREY LYNN CALTER
Project
Custom Logo and Brand-Identity
Brief
Corey Lynn Calter is a celebrated fashion designer based in Los Angeles CA. Her namesake label combines touches of classic-vintage style with resonant elegance and practicality for every day wear. The insistent timeless quality of the labels work makes for interchangeable mismatch of both garment and accessory for an authentic California Bohemian style.
The CLC logo incorporates the initials of the founder’s name that form a focus on a single palm tree. The palm tree exemplifies a connection to a “relaxing getting away”. A perfect icon for a California desert oasis.
Deliverables
Logo, Illustrations, Typography, Iconography, Print, Style-guides
Role
Art Direction
Graphic Design
REAL WOMEN HAVE CURVES
Project
Custom Logo and Brand-Identity
Brief
Real Women Have Curves is an award winning stageplay written by Josefina Lopez. In 2002 a feature length film starring, America Ferrera was made earning the lead a Sundance Spirit Award. The RWHC play has been running since the original publication in 1990.
The brand-identity features a customized logotype, illustrations & emblems that depict beauty in curvature for various applications and merchandise layouts.
Deliverables
Logo, Illustrations, Typography, Print, Style-guides
Role
Art Direction
Graphic Design
SEUDIO
Project
Custom Logo and Brand-Identity
Brief
Seudio is a consulting firm that pairs engineers and designers to produce conceptual working models of emerging technologies.
Deliverables
Logo, Infographics, Typography, Iconography, Print, Style-guides
Role
Art Direction
Graphic Design
BENCHMARK
Project
Custom Logo and Brand-Identity
Brief
Benchmark Arts (formally Benchmark Scenery) is a fine art fabrication and installation organization that has conceptualized and built pieces for famed artists across the world.
We took the most essential binding element to construction and applied a symmetrical curve to therein suggest an economical transformation into art. The common nail is built to withstand weight, stress and time. It is an unsung hero, an overlooked human made masterpiece.
Deliverables
Logo, Typography, Iconography, Print, Style-guides
Role
Product Designer
Digital Art Direction