ME&YOU

Brand Identity and graphics

Brief

A soft goods label built on the spirit of “folksy business” and pipe dreams buoyed by the support of a single likeminded individual. Design process or business in general is often set forth by a spark of validation from a single individual. A friend, partner, a passerby with a passive interest on their face. Success is the elusive part, connection is the reason. The brands logo emphasizes an ampersand to imply inclusion. Not just me, but you too, or the other way around. You and me, me and you, and you and you, and them too.